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Mar 20 16 9:57 PM
IN THIS day and age, many of us treat our smartphones like an extension of our bodies.It’s your go-to for everything: phone calls, texts, listening to music, taking photos, browsing the internet, pretending to scroll mindlessly in awkward public situations.But a new study has drawn a connection between how compulsively we check our phones on a day-to-day basis, and our personalities.Researchers from Temple University found that those who are obsessed with checking their smartphones frequently are more likely to be impulsive, impatient and lacking in self-control.The study had 91 university students complete a series of surveys and cognitive tests, detailing how often they checked their phones and the types of activities they used it for.The students were told to pick between a smaller sum of money offered immediately, or a larger sum of money offered at a later time — an assessment comparing the relationship between gratification and being rewarded.The two researchers behind it, Henry Wilmer and Jason Chein, concluded that those who constantly check their phones are the types of people who need instant gratification.“Mobile technology habits, such as frequent checking, seem to be driven most strongly by uncontrolled impulses and not by the desire to pursue rewards,” said Wilmer in a statement.He also said that the study could further demonstrate that our youngest generation has poor impulse control as a result of advancing personal technologies.
IN THIS day and age, many of us treat our smartphones like an extension of our bodies.
It’s your go-to for everything: phone calls, texts, listening to music, taking photos, browsing the internet, pretending to scroll mindlessly in awkward public situations.
But a new study has drawn a connection between how compulsively we check our phones on a day-to-day basis, and our personalities.
Researchers from Temple University found that those who are obsessed with checking their smartphones frequently are more likely to be impulsive, impatient and lacking in self-control.
The study had 91 university students complete a series of surveys and cognitive tests, detailing how often they checked their phones and the types of activities they used it for.
The students were told to pick between a smaller sum of money offered immediately, or a larger sum of money offered at a later time — an assessment comparing the relationship between gratification and being rewarded.
The two researchers behind it, Henry Wilmer and Jason Chein, concluded that those who constantly check their phones are the types of people who need instant gratification.
“Mobile technology habits, such as frequent checking, seem to be driven most strongly by uncontrolled impulses and not by the desire to pursue rewards,” said Wilmer in a statement.
He also said that the study could further demonstrate that our youngest generation has poor impulse control as a result of advancing personal technologies.
Read more @ http://www.news.com.au/technology/gadgets/mobile-phones/the-amount-of-times-you-check-your-phone-could-say-more-about-you-than-you-think/news-story/3afa6b342906bb1690fd78232bcd5c5c
A TRIP to the store isn’t the simple exercise it used to be. Every aisle layout, product placement and promotion has been pored over and meticulously arranged with you in mind. The retail nerds have been analysing your brain and they know more about you than ever before — whether you’re rich or poor, single or married, pregnant or a parent and even where you went to school.“The more advanced companies in Australia are really stepping up in the neuromarketing and neuroscience area,” retail doctor Brian Walker told news.com.au.“They’re learning about the human brain and neurotransmitters. Classically, it’s been about product push, but the latest trends around consumer pull, and drawing you to a product with subconscious cues.”On the front end, there’s the store layout, design and look — all now influenced by your needs and desires. Behind the scenes, say the experts, there’s some heavy number-crunching going on, with scientists mining historical data and interpreting patterns.
A TRIP to the store isn’t the simple exercise it used to be. Every aisle layout, product placement and promotion has been pored over and meticulously arranged with you in mind.
The retail nerds have been analysing your brain and they know more about you than ever before — whether you’re rich or poor, single or married, pregnant or a parent and even where you went to school.
“The more advanced companies in Australia are really stepping up in the neuromarketing and neuroscience area,” retail doctor Brian Walker told news.com.au.
“They’re learning about the human brain and neurotransmitters. Classically, it’s been about product push, but the latest trends around consumer pull, and drawing you to a product with subconscious cues.”
On the front end, there’s the store layout, design and look — all now influenced by your needs and desires. Behind the scenes, say the experts, there’s some heavy number-crunching going on, with scientists mining historical data and interpreting patterns.
Read more @ http://www.news.com.au/finance/business/retail/the-store-nerds-who-know-everything-about-you/news-story/ce4de8868ba60d8284ec972c0feb179f
"What lies behind us and what lies before us are small matters compared to what lies within us." ~ Ralph Waldo Emerson ~
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